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A wink is a short movie that people can send to eachother through the chat window of Windows Live™ Messenger. This is a golden opportunity for you as an advertiser: you can combine an online commercial with the wink. The most important aspect of a wink is the fun factor and the usability. When these two are combined it creates a massive viral effect!
Personalization makes winks unique and popular items within Messenger. Your brand in a wink that has been personalized by the user is a golden combination. Personalizing a wink is done in the wink creator, an application that allows the user to make a personal wink. He can add a photo, a melody and/or a text and he can even dress the character, choose the skin tone and the hair color. The wink creator combines fun with usability.
You can also add a direct link to the product - called ‘get this wink’. When the user sends the wink to a friend, the option 'get this wink' will be shown. This directs the friend to the linked website, where he can install the wink.
Experience it yourself and visit one of our wink creators...